Sunday 4 December 2011

"Where Can I Buy A Kindle?" : The Value in a Question


Where Can I Buy A Kindle?
What do the questions you ask say about you?  Does it even matter?

Well, let's see.  Have you drafted your gift list yet? Do you know where to go to get superb deals on the gift items you want?  Have you done your homework on the places to go to get a fantastic deal?  Do you know the best answer to, for example, "Where can I buy a motorbike GPS?"  What about, "Where can I buy a Kindle?"  

Click Here for our ANSWER!


Have you bought your gifts or do you intend to buy gifts that show you care and that you've put some effort into your gift choice, or have you bought presents because they weren't too expensive and were good enough for the particular person, or perhaps you will use a combination of both of these approaches?

Is gift shopping a chore for you or do you love the process of choosing presents for different occasions? Have you completed your gift shopping? Do you work to a list when purchasing gifts and presents or do you approach the task somewhat more casually?  Okay!  Okay! Enough of the questions already!

The Psychology of Questions?

Now, some would say the way we shop says a lot about who we are, that is, our personality type. A number of us are last-minute gift buyers whilst others are more considered in their approach; there are people who take great pleasure in individually tailoring presents to suit the gift receiver; some are constrained in choice by budget restrictions, others just exceed the budget; many do gift shopping only when they have to and many others enjoy the overall experience... 

Do you think you are disclosing anything by the way you approach your gift selection? What does your gift selection uncover about your personality?  "Who cares," you may say. Others, however, might have already considered, even if only superficially, that gift selection, not dissimilar to comment selection, does perhaps reveal something about the "circuitry" of our motherboards.


Where Can I Buy A Kindle
As an illustration, one of the most popular questions being asked at the moment with regard to eReaders is, "Where Can I Buy A Kindle?" So?   Well, for a merchant, buyer intent can be much more intelligently considered when it is prefaced with buyer queries:
  1. Such a question may well be indicating the potential buyer is ready to make a purchase.
  2. Another assumption may be that the consumer has researched their product/gift enough to recognize what they want and what they don't want.
  3. The potential buyer sees value in buying an ereader and wants to take their purchasing decision to the next level.
  4. The consumer has made a choice based on product features and price.
  5. The purchaser is financially restrained for any number of reasons.
  6. The potential buyer wants a lightweight ebook reader.
... and so the list could go on. 

Of course, the merchant has no exact idea what the buyer's intentions are, however, understanding that purchasers have become exceedingly savvy in their approach to purchasing, especially with products over $100, the merchant may well reasonably assume the above points with regard to prospective purchasers.

CONCLUSION:

To compliment your own search why don't you take a look at the Where-can-I-buy-a-Kindle page on the Cheap eReader blog. Who knows, you might just find something that will save you a lot of time (and money)! That's what we're hoping anyway :)

Saturday 5 November 2011

Where Can I Buy A Kindle


Where Can I Buy A Kindle
"I want an eReader."   "Where Can I Buy A Kindle?" I hear you ask.  Hold on! Just wait a minute.  Firstly, what is a Kindle device?  Well, the word 'Kindle' is said to be from the Middle English word, kindlen, which stems from an Old Norse word, kynda, meaning kindle and, for completeness, the term 'kindle' means to "become lit up, bright, or glowing, as the sky at dawn or the eyes with ardour," as stated generally in dictionary terms.

How perfect is the product title, Kindle, as it highlights one component/example of an exploding network of ICT development! The Kindle referred to in this blog is Amazon's Kindle product, developed by Lab126 Inc, a small California-based subsidiary of Amazon.com.   Lab126 Inc. is known for its tight focus on developing easy-to-use, highly integrated consumer products. 

The evolution of ebooks has opened up a broad range of opportunities, both good and bad. As the ebook market is still in its infancy in many ways there are still many refinements to be made such as those relating to the prevention of piracy and other black market activities. With such technology as ebooks, authors are now able to self-publish. Ebooks appear to be another user-friendly tool that aids self-expression and individual entrepreneurship, qualities which we all seemingly find deceptively attractive and qualities which savvy digital marketers are adding to their arsenal of marketing strategies. The ebook revolution is largely driven by innovative business models that have tapped into a very hungry content-based market, the content of which is now being made much more accessible to all consumers by the exploding advancement in Ict and related platforms.

The Kindle has a solid grip on the market with Amazon earlier this year publicly advising Kindle books are outselling their printed books, a fact that has given Amazon its largest yearly growth in a decade. Since 19 November 2007 when Kindle was first released, it has steadily positioned itself as a serious player in the world of books, a fact not lost on many traditional book stores and publishing houses. In this year alone (2011) the proliferation of ebook readers and the growing market share of Barnes & Noble illustrate important developments in the book/publishing industry, as does, for example, the selling of J.K. Rowling's "Harry Potter" ebooks online, not to mention the promotion of self-published writer, Amanda Hocking, from self-made author to now being signed with a traditional book publishing house. Ereaders and related applications certainly appear to be the flavour of the month at present with overwhelming consumer feedback indicating their reading preferences are increasingly in favour of turning pages electronically, be it via home computers, laptops, eBook readers, or even iPads, iPhones, Androids, or smart phones, rather than reading books the traditional way. Convenience is a huge selling point!

Take a look at this video and see how easy it is to download books to your Kindle. The video explains downloading library books.




When one takes a broad look at digital technology it becomes perhaps more obvious why books/publishing have been drawn into the same network of technological advancement that has seen both music and video drawn to the digital marketplace. Traditionally, securing a publishing house deal was the goal for aspiring authors. Today, writers can publish their own creations online in digital form and potentially receive greater royalties than via traditional means, although online distribution requires a very tightly focused strategy to ensure optimisation of online content so as to attract potential buyers. Data gleaned from the Association of American Publishers provides a clearer picture as to the extent of the eReader revolution with ebook profits reaching approximately $450 million in 2010 while printed books maintained a plateau of growth that significantly paled in comparison to its trendier sibling. Casualties of the digital book revolution include newspaper businesses and book retailers unable to adapt to keep pace with the increasing accessibility and convenience of digital media.

Brick-and-mortar book retailers pretty much controlled book retail until relatively recently when Amazon.com, BarnesandNoble.com and other Internet retailers entered the scene late in the 20th Century (1990s). Resultantly, we are riding the next set of waves with the creation of such products as ebooks (digital books) and eBook readers (eReaders).  I'm sure Where Can I Buy A Kindleis a question traditional bookstores and publishing houses never would have thought they'd hear being asked in such loud resounding tones as those which currently echo throughout the canyons of the digital world!   So, Where Can I Buy A Kindle?  Well, there are terrific year-end deals to be had online at the moment, particularly with Kindle 4 (2011).  Go on!  The best deals are only online.  Enter the World Of Kindle and see how it impacts the 'enjoyment levels' of your day!  Enjoy!